To create a marketing engine for CBD education to eliminate barriers of distrust. For that, the idea is to take a transparent approach, cultivating a culture of knowledge around CBD to broaden KIARA'S appeal. The goal is to present KIARA to hotels as high-quality, excellent service, and as a trusted brand, made by hospitality experts.
To surpass entry barriers, the objective is to connect with key decision-makers by using storytelling strategies (emphasis on brand ethics) to emotionally connect with CBD benefits to both the hotels and their guests. To bring a human-centric presentation approach, backed by dynamic and appealing digital assets. This way, KIARA will have an easy-to-share, informative, and human way of bringing CBD information and giving KIARA exposure, in an engaging, yet valuable, manner.
In less than three months since hiring HONEYBEE, KIARA effectively started working with The Landmark in Hong Kong, being present in SPAs.