4 Ways Content Marketing Can Grow Brand Awareness So That You Boost Your Revenue

Explore the amazing ways content marketing can increase your business revenue (and where to focus your efforts).

July 10, 2023
4 Ways Content Marketing Can Grow Brand Awareness So That You Boost Your Revenue

Content marketing is powerful strategy that has the incredible potential to turbocharge your business and fill your pockets with more green.

With its ability to build trust, attract new customers, and boost sales, content marketing is your secret weapon for increasing revenue.

That said, let’s further explore in detail the amazing ways content marketing can increase your business revenue (and where to focus your efforts when you don’t have much time to invest in content marketing).

How does content marketing increase revenue?

Great question, amigos!

Well, being that content marketing is ALL about connecting with your audience.

Wwhen you create content that your audience finds informative, educational, entertaining (i.e. valuable and engaging) you’ll be then able to establish a genuine bond with them.

It's like building a relationship based on trust, where you become their go-to guru in your industry.

And when customers trust you, they are more likely to choose YOU over your competitors.

And you guessed it, this translates into higher sales and increased revenue.

So answering to your question, in short, content marketing can contribute to your brand’s revenue growth by:

  1. Establishing thought-leadership
  2. Brining organic website traffic
  3. Generating inbound leads
  4. Increasing social media followers
  5. Earning high-authority backlinks
  6. Driving social and referral traffic
  7. Improving customer retention

Why is brand awareness important for business growth?

Next, let’s understand what each of the above mean.

Image source: HB Generated MEME with Sky History image

1. Establishing Thought Leadership

Imagine you're at a crowded party, surrounded by people chatting away.

Suddenly, a hush falls over the room as a charismatic individual steps forward. Their presence commands attention, and everyone eagerly leans in to hear what they have to say.

THIS, my friends… is the power of thought leadership.

And establishing thought leadership is like being seen as the ultimate expert in your field. It's about being the go-to person, the wise sage whose words carry weight and influence.

When you position yourself as a thought leader, you gain the trust and admiration of your audience.

They’ll come to you for expert guidance, insights, and innovative ideas.

But why does this matter?

Ah, my dear readers, let us enlighten you on the benefits of being seen as a thought leadership for your business growth.

Firstly, being seen as a thought leader sets you apart from the sea of competitors.

(let’s be real, there’s a bunch of other people offering the exact same service as you areas you need to find a way to STAND OUT….ahem, being a thought leader!).

Honestly, it’s the CV of the future.

The benefits of establishing thought leadership

Customers are drawn to thought leaders like bees to pollen (pun intended) because they trust their expertise and knowledge.

They KNOW that whatever it is the thought-leader has to say, it will be jam-packed with value.

When you're the top dog, the one with all the answers, you have a distinct advantage in attracting customers and winning their loyalty.

Secondly, doors will swing wide open to exciting opportunities when you’r seen as a thought-leader.

You become:

  • the sought-after speaker at conferences
  • the guest on popular podcasts
  • the star of industry events
  • the star of lucrative deals
Being seen as a though-leader is a bit kinda like being a ‘rockstar of your niche’, with fans clamoring for your attention and opinion (image source: TIME).

2. Bringing organic website traffic

Valuable content serves as a magnet, pulling in your target audience and keeping them engaged.

It's about providing something of genuine worth, whether it's actionable tips, in-depth guides, industry insights, or entertaining stories.

Plus, Google pushes informative content to its first page.

Aaaaand, when people can easily find your content online (and find it valuable), they’re more likely to share it with others.

In turn, this will further increase your reach and drive even MORE traffic to your website.

4 Top content strategies to drive website traffic

Ok… now that you understand WHY content marketing matters to drive traffic to your website, let’s go over our best strategies to achieve this in no time.

  1. Keyword Optimization (SEO): Conduct thorough keyword research and incorporate these strategically into your content (titles, headings, body meta descriptions).
  2. Blogging & Guest Posting: Regularly publish blog posts on your website (check our content marketing blog), addressing topics that your target audience is asking. Try to guest post on  industry blogs if you can.
  3. Social Media Promotion: Use social media to promote your content (share snippets, teasers, or visually appealing elements of your content across different platforms. Always add a CTA for users to click)
  4. Email: You can send out newsletters that highlights your latest content.

3. Generating inbound leads

Lead generation for business growth

As you may know, in the grand symphony of business success, lead generation takes center stage as the crescendo that amplifies growth.

Yes, yes, lead generation is the lifeblood that fuels your business because it’s what brings in customers.

Yet, capturing these leads is not just a numbers game; it's about cultivating meaningful connections with those who have expressed a genuine interest in what your brand has to offer.

These potential customers are your golden ticket to building a loyal base and establishing a robust pipeline of sales opportunities.

Lead generation is like holding the golden ticket that unlocks a world of possibilities for your business (image source: eBay).

The best content types for lead generation

Wanna grab the attention of your potential customers and create a wave of evergreen inbound leads?

Content marketing is the secret ingredient that ignites the spark of interest and propels prospects down the path of conversion.

Among the vast repertoire of content types, certain gems shine brighter when it comes to lead generation.

Embrace the power of:

  • e-books that dive deep into industry knowledge
  • webinars that educate and inspire
  • case studies that showcase your brand's prowess.

These content gems act as beacons, attracting leads like moths to a flame.

The key to lead generation: gated content

Picture a mystical gateway that grants access to exclusive knowledge and resources. Gated content serves as a portal for exclusive content filled with your valuable knowledge and resources.

Image source: Marketoonist.com

To access this treasure trove, leads will need to give you their email address for you to send them the goodies.

It's a win-win situation:

  • your audience gains access to premium content
  • you gather the golden nuggets of contact information that pave the way for further engagement and conversion.

Whether it's unlocking an in-depth industry report that you compiled, a comprehensive infographic, or a thought-provoking video series, gated content acts as a catalyst for lead capture.

This will let you establish a direct line of communication with your potential customers, nurturing them with tailored offerings (via email marketing), and guiding them along their buyer journey.

4. Increasing social media followers

It ain’t news that your brand's following holds an immense potential for business growth and success.

And through a strategic content marketing approach, you can harness the power of social platforms to expand your reach, connect with your audience, and cultivate a vibrant community.

So let's explore how content marketing helps you skyrocket your online following with a dash of creativity and strategy.

Publishing content that inspires action

Break away from the ordinary. Infuse your content with creativity, authenticity, and value.

You can craft stories, pimp it up with eye-catching visuals, and spice it up with informative captions that inspire your audience to take action (always end with a CTA if you want to convert).

Growing reach and building brand awareness

One of the greatest advantages of content marketing on social media is its potential to amplify your brand's visibility.

With carefully crafted content, you can expand your reach and attract new audiences.

If you want more engagement, participate in community discussions, join relevant conversations, and ACTIVELY interact with potential customers.

GO after them.

DON’T wait for them to fall on your lap.

The 25+ best types of content to build thought-leadership

Image source: HB generated meme with KnowYourMeme image

If you're still seeking inspiration for the kind of content to share on your profile, fret not! We've got you covered with a plethora of ideas.

Here's the type of content you should focus on:

  • Interviews
  • Case studies
  • Opinion articles
  • Industry analysis
  • Data storytelling

How to be a thought-leader, TODAY:

1. Stay ahead of the curve

Not everyone in your audience will respond the same way to your messaging. Different groups have different needs. This means they may require a more tailored approach to communication.

For this, start with the basics.

Take a moment to brainstorm what motivates your audience, what keeps them up at night, what sparks their fears, and what lights a fire under their feet.

Armed with this knowledge, you can strategically share content that resonates and truly speaks to their hearts.

There are plenty of resources at your fingertips:

  • explore message boards
  • sift through customer reviews
  • dive into the profiles of your competitors
  • immerse yourself in social media communities
  • and hang out where your competitors and audience gather.

2. Get active on social media

Image source: Zelen Communications

You HAVE to be proactive and maintain a strong presence if you want to have successful thought leadership content.


Listen, do not skip this step!

We now, we know… being present and engaging on social media takes SO MUCH TIME. But it’s a necessary evil.

This will open up a world of possibilities. You can engage with your audience through various avenues like comments, communities, groups, and tags.

The opportunities are limitless once you take that initial step!

3. Spy on your competitors

You can find gaps and improve on the content they are already publishing.

Take a moment to reflect:

  • where does your competitors hang out online?
  • what activities do they engage in on those platforms?
  • what kind of content do they share and comment on?
  • what time are they most active?

4. Be original

Image source: Hollywood Reporter

To establish yourself as a popular figure in your industry, you have to create and distribute ORIGINAL content.

This will not only foster trust and transparency, but also spark thought-provoking and educational discussions, paving the way for meaningful interactions.

❗Ready to become a thought leader? ❗

Honeybee is a consulting marketing agency for 7-figure founders that equips you with the content you need.

Contact us to book a FREE consultation call and learn how we can help you scale up you biz.